A flawed copy review process can weaken even the most robust copy, severely impairing marketing efforts and reducing sales. Discover how to avoid this dire situation with an innovative and consistent review process that preserves the power of your marketing communications. Introduction to copy review Nothing can diminish the impact of a strong copy faster than a flawed review process. …
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Have you ever been offered a case study writing assignment and felt utterly lost? Case studies are powerful tools for businesses to showcase their expertise and success in tackling real-world problems. For freelance writers, writing case studies can open up lucrative opportunities. This guide provides all the essentials to excel in case study writing, including a deep dive into its …
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A well-crafted sales letter can distinguish between success and failure in online marketing. Much like a storefront attracts customers, your sales-letter must entice readers and compel them to take action. Yet, despite their best efforts, many marketers struggle to achieve desired results. What’s the missing ingredient? Often, it boils down to failing to address fundamental questions that linger in the …
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Copywriting is an art form that can make or break a marketing campaign. One of the ongoing debates among copywriters is whether short, snappy pieces with lots of white space work better than long, detailed narratives. The answer to this debate often concerns one key question: What type of buyer are you targeting? Understanding the types of buyers and how …
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