How Packaging Preserves Freshness and Prevent Mascaras from Drying Out
In the cosmetic industry, mascara stands as the staple product. It adds volume, length, and freshness to the lashes. Mascara is the key cosmetic item, but it dries out quickly even before the tube is fully used. This is a grave problem for every makeup lover. Whether it happens due to the frequent pumping of the wand or improper storage, this is quite frustrating for the buyers. The mascara dries out and becomes useless.
In this blog, we will share some important tips to prevent mascara from drying out. We will also talk about how nicely designed custom mascara boxes help brands build their positive image. A separate section will talk about the role of packaging in preventing mascaras from drying out. So, let us start the topic by looking at the tips first.
1. Do Not Pump the Wand
The most common mistake that most of us make with mascara is pumping the wand in and out. This results in adding excess air into the tube that dries the liquid inside quickly. So, instead of doing this, it is better to gently swirl the wand. In this way, it will not only prevent mascara from drying out but also keep the wand intact.
2. Tightly Close the Cap
Another way to prevent mascara from drying out is to close the cap tightly. A poorly closed mascara tube results in making mascara clumpy and hard. Twist the cap firmly after using it. Even if, while closing the cap, a slight gap is left, air will pass through. So, always double-check the cap before putting mascara in the makeup bag.
3. Store in a Cool Place
We often see on the back of the products to keep them in a cool and dry place. Have you ever wondered why it is so? The reason is obvious: heat and moisture. These two factors can greatly affect the consistency of the mascara, making it open to drying out quickly. Most people place mascara in their bathroom even. It is not advisable as the bathroom is usually exposed to steam and moisture. Hence, keeping it there will damage the product.
4. Do Not Use Dried-Out Mascara
When our mascara dries out, what do we do? We put oil and other liquids into it for reuse. However, this method allows bacteria to grow and risks the quality of the mascara. Therefore, instead of doing such tricks, it is favourable to store the product safely to prolong its freshness.
5. Use a Clean Wand
A dirty and unclean wand clumps and dries the mascara quickly inside the tube. In case excess mascara sticks on the wand, wipe it off with the tissue. With time, the mascara wand is updating. Now, many brands are coming up with mascara brushes that can give a sparse look as well as a voluminous one. These innovations are enhancing the eyelash game and making eye makeup outshine.
6. Use Mascara Reviver or Eye Drops
Sometimes, it happens that mascara dries out on the shelf even before its expiry date. If such a thing happens, the best way to revive the life of mascara is by adding eye drops. Most brands even give mascara revivers, sort of liquids, to add and gently shake. With gentle shaking, mascara liquid gets its consistency back and comes in its original form. However, this approach is only to be used when mascara dries out. Regularly using it can risk the quality of your mascara.
7. Keep the Mascara Tube Upright
This aspect is often ignored. Placing the mascara in the side drawer or laying it down in the bag can unevenly distribute the liquid, allowing the space for air to settle in. This will result in faster drying of mascara.
8. Look for the Expiry Date
After opening once, the shelf life of mascara reduces. It remains fresh for three to six months. Using an expired mascara is harmful. It not only dries the mascara but also poses a risk to the eyes. Bacteria grow inside and are not visible to the human eye but are harmful. Therefore, to avoid any mishap, it is recommended to check the expiry dates and stop using the mascara after it expires.
9. Wisely Choose Waterproof Mascara
Waterproof mascaras are made up of water-evaporation ingredients that vaporise quickly, leaving the mascara dry. Most of the time, we use waterproof mascaras on special events, and for that, they are good to use. But if you are a regular user of mascara, try to use a common one. Waterproof mascaras have a shorter shelf life than the others and dry out quickly.
Role of Packaging in Keeping Mascara Safe from Drying Out
Packaging plays a key role in preserving the quality of the mascara and keeping it from drying out. From the design of the custom makeup boxes to the material, each detail matters. Hence, mascara packaging is carefully done to ensure a consistent and long-lasting application. Let us see how effective packaging adds life to the mascara.
1. Airtight Seals
The most important factor of mascara packaging is airtight seals and caps that reduce the air exposure inside the tube. Top-quality packaging includes carefully sealed caps that prevent unwanted airflow and minimise the chances of mascara drying out.
2. Flexible Mascara Tubes
Most cosmetic brands use squeezable tubes for their mascaras. These containers allow for little squeezing, thus preventing the air pockets from forming. In these bottles, mascara remains fresh and does not dry out quickly. In addition, with these tubes, the product remains evenly distributed and does not settle down in one place.
3. Wiper Inserts
Mascara tubes have in-built wiper inserts that regulate the amount of the product on the wand. With these inserts, excessive product on the wand wipes off, and chances of clumping are reduced. Moreover, these inserts also minimise the chance of airflow inside the tube.
4. Double Layer Design
Material plays a key role in mascara packaging to maintain its freshness. Many high-end brands use double-layer tubes in their design to protect the quality of their product. These double layers act as a barrier against air exposure, hence preventing the mascara from drying out. Moreover, opaque tubes add insulation to the tube, protecting it from heat and moisture. This packaging feature prevents premature drying.
5. Leak-Proof Features
Cosmetic brands keep portability in mind while packing mascaras. Many customers want such packaging that is leak-proof and travel-friendly. These mascaras often have strong seals to prevent the formula from spilling out on the way and drying.
Wrap Up
Keeping the mascaras away from heat, moisture, and air to prevent drying out needs careful thought. By following the mentioned tips, buyers can increase the life of their mascara and add freshness to their lashes.
Packaging Mania helps create custom mascara boxes that increase the appeal and shelf life of your mascaras. Contact us today to get your travel-friendly and leak-proof custom packaging boxes at the best prices.
