Tag Archives: buyer types

2 Must-Know Copywriting Secrets that Guarantee Success!

Illustration of a person using copywriting skills on a PC

Copywriting is an art form that can make or break a marketing campaign. One of the ongoing debates among copywriters is whether short, snappy pieces with lots of white space work better than long, detailed narratives. The answer to this debate often concerns one key question: What type of buyer are you targeting? Understanding the types of buyers and how …

Read More »