Tag Archives: common copywriting mistakes

A flawed copy review process can weaken even the most robust copy, severely impairing marketing efforts and reducing sales. Discover how to avoid this dire situation with an innovative and consistent review process that preserves the power of your marketing communications. Introduction to copy review  Nothing can diminish the impact of a strong copy faster than a flawed review process. …

Copywriting is an art form that can make or break a marketing campaign. One of the ongoing debates among copywriters is whether short, snappy pieces with lots of white space work better than long, detailed narratives. The answer to this debate often concerns one key question: What type of buyer are you targeting? Understanding the types of buyers and how …