Tag Archives: marketing strategies

A well-crafted sales letter can distinguish between success and failure in online marketing. Much like a storefront attracts customers, your sales-letter must entice readers and compel them to take action. Yet, despite their best efforts, many marketers struggle to achieve desired results. What’s the missing ingredient? Often, it boils down to failing to address fundamental questions that linger in the …

Copywriting is an art form that can make or break a marketing campaign. One of the ongoing debates among copywriters is whether short, snappy pieces with lots of white space work better than long, detailed narratives. The answer to this debate often concerns one key question: What type of buyer are you targeting? Understanding the types of buyers and how …